Just like everyone else...you need to market your business online. To do so you effectively you will have to engage in several types of content marketing. It’s everywhere, just open your eyes and ears.
Content marketing is creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share should be closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
copywriting vs content marketingWe combine them to work together!
What’s the difference? Content marketing spans across all digital outlets to include blogs, podcasts, videos, SEO, landing pages and social media sites. Copywriters write magnetic headlines, persuasive landing pages, and conversion-driven emails.Two totally different things, right? Wrong, In any smart online marketing strategy, they work together.
Content marketing is being used by 86% of businesses today. But effective content marketing? Not so easy to find.