Responsive Web Design

A responsive Website design is essential for any Dayton business wanting to make an impact in the constantly changing marketing world. This is not just a suggestion anymore. Google penalizes websites in the search results for not being mobile friendly.

Defined by its transient nature, Website design work often needs updates or even replacement after the first one to two years. In addition, mobile browsing is anticipated to overtake desktop access within the next few years and in many market segments, it already has. In today’s marketing landscape, graphic designers are being faced with not only developing traditional website designs but also developing design concepts for keyboards, T9 keypads, mice, handheld game controllers, and other devices. Being flexible and responsive to the ever-changing environment is vital to reaching your company’s right audience and the success you desire.

Phone Friendly Web Design

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Phone friendly web design used to be an afterthought for websites. In today's marketplace, visits to your website from a smartphone exceed visits from a PC or tablet. If your site is not phone friendly, you are ignoring the customer requirements that determine how they interact with your business on the web.

Worse, Google now refuses to market your website in the mobile web space if it is not responsive.

Web designers need to tailor what they create for an ever-growing number of web devices as facets of the same experience, not as disconnected website creations. Website designers can create optimal viewing, embedding technologies into designs to make web designs to make them more flexible and adaptive to whatever media renders them.

If your website still says "Copyright 2010" at the bottom, you probably are not mobile friendly. It's probably time to catch up. You can test your site with Google's Mobile Friendly test site:  https://search.google.com/test/mobile-friendly

Consider these statistics:

  1. As of March 2017, 80% of topAlexa websites were mobile adaptive (Mobiforge)
  2. 51% of all digital ad budgets in 2016 were spent on Mobile. (IAB / PricewaterhouseCoopers)
  3. By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (MarketingLand)
  4. 80% of internet users own a smartphone. (Smart Insights)
  5. 57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub)