THE FIRST STEP IN BRANDING IS TO DEFINE YOUR BRAND
The initial step in brand development is defining your brand. To accomplish this, you must assess the products and/or services your company offers.  You then need to research the wants and needs of your customers in the Dayton area and identify where your business fits into the marketspace. Branding should not only promote your company but it should set you apart in your market, positively connecting you to a growing base of loyal customers.

PERSONIFY YOUR BRAND TO CONNECT WITH CUSTOMERS IN THE DAYTON AREA
When brand building, you must understand and communicate the values and principles of your business so you can successfully promote your company.throughout the Dayton area. As an individual, you seldom consider your character even though it reflects how you move through life and who you interact with. With branding the same concept must always be in the forefront of your mind, enabling you to communicate and emotionally connect with your company’s customers to develop and ensure long-term loyalty. 

Let your customers know what your business believes in and its purpose. Use the character of the company for all brand communications.

BRAND BUILDING SHOULD ESTABLISH BRAND IDENTITY - NOT IMITATE WELL-KNOWN BRANDS
It is important to establish your own brand identity when brand building – don’t mistakenly attempt to imitate the brands of large companies or chains. As an independent Dayton area business, you should take advantage of that status to appeal to customers seeking a company that offers them a feeling of comfort and home. Make sure to use that advantage in all your brand development efforts.

INNOVATIVE, BOLD BRANDING ATTRACTS DAYTON CUSTOMERS
To reach customers in the Dayton area, you need innovative and bold branding. Brand building must include being flexible and having the ability to react to customers’ needs – needs that are always changing. Unlike smaller Dayton area companies, big brands often are faced with bureaucracy that prevents them from being creative in their branding, making them unable to grab the attention of their potential customers. You need a brand developer who can make your brand stand out and help you reach your right client base.

BRAND BUILDING DEVELOPS THE STORY OF YOUR DAYTON AREA COMPANY
Brand development should generate interest, allowing your customers to gradually discover more and more about your Dayton area company. Your branding should be constantly moving forward, helping your customers to learn further details about what your company stands for and what it offers. This slow revelation helps your customers become ambassadors for your business through your innovative brand.